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How to Reset the HSA Plan Conversation With Your Employees

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With Guest
Kevin Murphy
Senior Vice President, Strategic Accounts
Franklin Templeton Investments
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Kevin Murphy is a senior vice president and Head of the Defined Contribution Strategic Accounts team for Franklin Templeton's US Investment- Only division. He is responsible for directing and expanding sales of mutual funds and sub-advised portfolio products in employer-sponsored retirement plans. In addition to leading the team of Strategic Account Managers, his primary focus is on mid-market advisory firms with a national footprint, and serves as the primary liaison with these firms at their home offices. Mr. Murphy also leads the firm's Health Savings Account (HSA) initiative.

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Mr. Murphy's primary objective is to help more Americans achieve optimal retirement outcomes. He approaches this by offering thought leadership in retirement plan services and investments and working diligently as a key business partner to retirement plan advisory firms, consultants and retirement plan sponsors. His expertise spans qualified plans, investments, current industry trends and Franklin Templeton products and services.

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Mr. Murphy began his career in the financial services industry in 1999 and joined Franklin Templeton Investments in 2011. Prior to that, he was a regional vice president on Columbia Management's Defined Contribution Investment Only team. He also served as vice president and regional sales director of corporate retirement plans at Wachovia Retirement Services.

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Mr. Murphy holds a B.Sc. in Agriculture from the University of Delaware. He was selected by National Association of Plan Advisors (NAPA) for its list of the Top 100 Defined Contribution Wholesalers in the industry in 2014, 2015, 2016 and 2017. Among his sales accolades, Mr. Murphy was named Franklin Templeton's Investment-Only Specialist of the year in 2012 and 2014. Kevin, his wife Shannon and their four children reside in Kinnelon, NJ. He is a FINRA registered representative.

Recap, Highlights, and Thoughts

HSA plans are getting a lot of attention for a variety of reasons.  With benefits open enrollment season right around the corner, this episode is both timely and thought provoking.  In my conversation with Kevin Murphy, Senior Vice President of Strategic Accounts with Franklin Templeton Investments we tackle how to reframe the HSA plan conversation to help your employees.  We start out with a friendly debate on whether the "S" in HSA stands for spending or savings.  We then share a few personal revelations that have helped us rethink our approach to HSA plans.  Then move on to a few ideas to help your employees save more, spend better and apply the proper mindset to HSA plans going forward.  I was also pretty impressed that we spent more time on strategy than the technical aspects.  Also, be sure to stick around for Kevin's wrap up as we shares why he does not like a popular strategy many employers use to help their employees learn about how to use their HSA plan.  

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Thanks for listening!​​

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Sincerely Your Host, 

Rick Unser

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