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Redefining 401(k) Participant Engagement
Guest: Donn Hess
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I had the opportunity to catch-up with Donn Hess, Senior Vice President and communications guru for Lockton Retirement Services. A few takeaways from our conversation:
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Retirement education, or participant engagement as you will hear us refer to it, isn't about education, or really even retirement, anymore.
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Plan design enhancements, technological advances and changing demographics have altered the way employers think about engaging employees with their retirement benefits.
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The menu of items to speak to participants about has broadened and is trending toward financial wellness.
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Communication is much more targeted and tailored to the individual.
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And the goals of these programs may be more aligned with corporate strategies that go beyond just the traditional savings programs
Guest Bio
As the Director of Lockton Retirement’s Marketing and Communications, Donn develops plan sponsor and participant communication materials to support the work of the service teams.
Donn also leads product development for retirement services with many years of experience, including developing interactive data applications, multi-channel communications, and education campaigns. As Lockton Retirement Services continues to develop, Donn will focus on expanding media opportunities and marketing materials with the attorneys and retirement experts on staff.
Donn has a diverse background in marketing and new business development. He previously developed campaigns and increased sales for Great West Financial (now Empower), Fidelity and JP Morgan.
Donn Graduated from the University of Kansas with a B.S. in Advertising.